DAVE DEPPER

Dave Depper recorded his newest album "Europa" entirely whilst on tour with Death Cab for Cutie in 2015. Using only his guitar and a smorgasboard of looping effects, his artist statement recalled how he was merely looking for a way to fill the nightly wait between soundcheck and doors in some of Europe's most beautiful and prestigious venues. The resulting nine songs are a breakaway from his previous, more indie-pop-leaning solo work, so our challenge was to find an audience for this new sound. Additionally, any advertisements targeting the Death Cab fanbase would need to feel authentic so as not to alienate their audience.

We setup Dave's digital channels for data capture, put together a custom landing page on the Jealous Butcher Records website and optimized it for cross-funnel engagement, and created artist and album bios to drive the narrative. Social ads and playlisting supplemented organic efforts, with early targeting focused around fans of Death Cab and the ambient music genre. Data from the first wave of pre-orders informed the campaign's development as new audiences emerged.