Jealous Butcher Records has been releasing records for three decades now. In 2019, they approached us to help them adapt to consumer expectations in the fast-changing digital landscape, and to overcome the challenge of social media channels increasingly limiting their ability to organically reach their audience.
Through targeted advertising, playlist pitching, campaign landing pages and conversion rate optimization, we amplified the reach of their messaging and reduced friction at all stages of the customer journey. Digital tracking tools like the Facebook Pixel allowed the label to bank an audience for continued development, and we were able to present individuals with an optimized experience from discovery right through to purchase.
When the pandemic forced the music industry online, we helped Jealous Butcher adapt and continue to support its roster with updated release plans and ticketed live-streams from artists like Califone, Team Dresch, Eyelids, and Dave Depper (Death Cab For Cutie).
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