Stay informed with Bandsintown, Later, Wavo, and Music Ally
Written by Aly Laube
Signing up for newsletters is an easy way to get regular updates about the issues that affect DIY musicians. Consider these four music industry newsletters about social media, marketing, and audience engagement to start. Then customize your inbox and subscription settings to your taste. Over time, you'll develop a personalized feed of information to help you succeed.
Bandsintown for Artists
Bandsintown produces how-to's on everything from songwriting to SEO to digital marketing on a budget. The bi-weekly newsletter focuses on relevant topics, which right now includes ample advice for the first generation of musicians to take part in digital concerts. It’s a weird world to move through, but expert tips can give you a leg up.
Check out the Bandsintown blog for the full collection of articles and sign up to the newsletter at the bottom.
Later
This one isn’t music-centric, but it is a fantastic and trusted resource for Instagram marketing. The weekly Later newsletter covers changes to the platform or algorithm in detail. It also provides how-to’s for planning social posts and getting tailored insights. It's all about helping you reach more people. If you’re using Instagram to promote your music, this newsletter is an excellent resource.
Visit the Later blog and sign up.
Wavo Music Intelligence
Wavo is a digital marketing tool for music departments with deep pockets; like Universal and Warner deep. They do, however, send a twice-weekly newsletter that offers a roundup of the top music, marketing, and analytics research of the week. Digital marketing evolves so quickly and staying on top of the current landscape can be a huge time-suck. The Wavo Music Intelligence newsletter brings the important updates to you to make this a little bit more manageable.
Check out the Wavo website and sign up to the newsletter in the footer.
Music Ally Bulletin
Music Ally is an online magazine and "knowledge company," and subsequently subscription is paid. Give the free trial a go though - you'll get something from even just two weeks of emails here. The quality is premium.
Depending on what you’re looking for from a newsletter, there are a few routes you can take here. For daily industry updates, sign up for Bulletin. For weekly music marketing tips and skills, try The Knowledge. And for large-scale reports in a digital magazine format, go for Sandbox. Their annual report on the best music marketing campaigns of the year is full of useful tips to can take inspiration from.
Once you’re subscribed, open your settings to make sure you're only getting what you need, and you’re good to go.
Hop on the newsletter train now if you haven’t already. It can make keeping up with the industry a more manageable task, and will provide you with the knowledge you need to keep honing your craft and increasing your reach online. If you want to go a step further, we've also recommended some music business podcasts.
