NO LIGHT ESCAPES

Vancouver metal band No Light Escapes rolled out three singles before dropping their album The Purity of Grief. The final single, Cascade, was accompanied by a video that we were asked to support with YouTube ads. With a $500 budget, the video reached 92,000 views ($0.005 cost-per-view) from 83,000 unique targeted metal fans, making it their most viewed video to date. The band also witnessed a knock on effect as those new fans continued to engage with their other content and social channels.